Do contractors still need a website if they have Facebook?

How people actually find a contractor

Picture it: a homeowner in Boca Raton has a leaking shower door. They don't scroll Instagram hoping to see a glass company. They pick up their phone and search "shower door repair near me."

Google answers with a map of three nearby businesses, then a list of websites. The businesses with a full profile and a real website look ready for the job. A business with only a Facebook page usually is not even on that screen.

What social media does well

• Keeps you in mind with past customers, neighbors and friends of friends.
• Shows work in progress, the before and after, the crew on site.
• Builds trust with people who were referred to you and look you up.

Keep doing it. It works, especially for referrals.

Where a Facebook page loses you jobs

• Strangers don't find it. Facebook pages rarely show up when someone nearby searches for your trade.
• Your best work gets buried. Last year's best kitchen is 200 posts down. On a website, your best jobs are always first, sorted by the kind of work.
• You don't own it. If the account gets hacked or locked, or the platform changes the rules, your page and followers can be gone overnight.
• It looks less serious to some customers, especially for bigger jobs, property managers and commercial work.
• Messages get lost. A website gives a clear way to call, text or ask for an estimate.

How the two work together

1. Put your website link in every bio and in your Facebook "About" section.
2. Reuse your job photos. The same pictures you post go into your website gallery, so you never start from zero.
3. Link your Google Business Profile to your site. That is the button people tap from the map.
4. Send people from posts to the site when they ask "how much" or "do you work in my area".

Already have a good Facebook or Instagram page? You are halfway there. We use the photos you already posted to build your site, and you see your homepage within 24 hours, before you pay. If you want to know what that costs, see How much does a contractor website cost in 2026?