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Landing page or full website: which one does your business need?

The right size depends on how many services you sell and how many towns you want to show up in. Here is the quick way to decide, so you don't pay for pages you don't need.

A custom walk-in closet with dark shelving and a walnut door

The short answer

Get a landing page if you do one main kind of work or you are just starting. Get a full site if you sell a few different services. Go large if you want to show up in many towns or have a lot of services.

What is the difference?

A landing page is one long page: what you do, a gallery of your jobs, a little about you and a way to call. Everything is in one scroll.

A full website has separate pages: home, a page for each main service, a gallery, about and contact. Each service page can be written around what people search for, like "frameless shower doors" or "interior painting."

A large site adds more: many service pages, and pages for the towns you work in, like "Shower doors in Boca Raton."

A quick test: answer three questions

  1. How many services do you want customers to call you for? One or two: landing page. Three to five: full site. More than that: large site.
  2. How many towns or counties do you cover? If you want to show up in searches for several cities, those need their own pages, which means a large site.
  3. How will people find you? If they mostly come from referrals, ads or your business card, a landing page does the job. If you want Google to send you new customers, more pages give Google more to show.

Side by side

Landing pageFull siteLarge site
Price with us$600$1,200$2,500
Pages1 long pageUp to 5Up to 40
Each service gets its own pageNoYesYes
Pages for each town you coverNoNoYes
Domain email addresses1Up to 3Up to 5
Rounds of revisions123
Blog set upNoNoYes

Every plan includes the design and writing, a job gallery, tap-to-call and WhatsApp buttons, Google Business Profile setup and the first year of Care. You own the site.

Examples from the trades

  • A new handyman or pressure washing business: a landing page. One clear offer, a gallery and a call button.
  • A painting contractor doing interior, exterior and cabinets: a full site, one page per service.
  • A glass company doing showers, mirrors, closets and railings across three counties: a large site with service and city pages.

Quick answers

Is a landing page enough for a contractor?

It is enough if you mainly do one kind of work, or you are just starting. If you sell several services or want to show up in different towns, a full site with a page for each service works better on Google.

Can I start with a landing page and grow later?

Yes. We build it so it can grow into a full site later. When you are ready, tell us and we quote the extra pages.

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