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Happy customers forget to leave reviews, not because they don't want to, but because nobody made it easy. Here is a simple routine that fits into the end of every job.
By Camila & Daniel 5 min read
The short answer
Ask every customer, right when the job is done, with a direct link they can tap. Make it one step for them, answer every review, and never pay or trade for one.
When a homeowner sees three contractors on the Google map, they compare stars and read a few reviews before they call. A business with recent reviews that mention the actual work looks busy and trusted. Reviews also help Google decide who to show first.
Most happy customers would leave a review. They just forget, or don't know where to go. Your job is to remove every step.
In your Google Business Profile, find the "Ask for reviews" option. Google gives you a short link that opens the review box directly. Save it in your phone's notes or as a text shortcut so you can send it in two taps.
Turn that link into a QR code and put it on a small card, an invoice and the back of your business card.
The best moment is when the customer is looking at the finished job and smiling. Not a week later with the invoice.
English: "Hi Maria, thanks again for trusting us with your bathroom! If you have a minute, a Google review helps us a lot: [your review link]. Mentioning the shower and your city helps other neighbors find us."
Español: "¡Hola María! Gracias otra vez por confiar en nosotros. Si tiene un minuto, una reseña en Google nos ayuda muchísimo: [your review link]. Si menciona el trabajo y su ciudad, ayuda a otros vecinos a encontrarnos."
Asking them to mention the job and the city is allowed, and it makes the review more useful to the next homeowner.
Reply to every review within a few days, good or bad. Future customers read your replies.
One review a week beats twenty in one month and then nothing. Put "send review link" on your end-of-job checklist, the same way you clean up the site. If you haven't set up your profile yet, start with How to set up your Google Business Profile, step by step.
No. Google does not allow rewards for reviews, and it can remove reviews or limit your profile if you do. Ask every customer, and make it easy.
Yes, calmly and briefly. Thank them, say what you did or will do to fix it, and offer to talk by phone. Future customers read your reply more than the complaint.
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