🧲 You Don’t Need a Marketing Degree to Build a Funnel (Just This Simple Flow)

May 5, 2025

Funnels can sound intimidating—like something you need a marketing agency, $10,000, and a whiteboard to figure out.

But here’s the truth:
If you have a form and a phone, you’re already halfway there.

This simple customer journey (👇) is all a funnel really is:

Let’s break it down.

1️⃣ Lead clicks ad or visits site

Whether they find you through a Facebook ad, Google search, or your Instagram bio link—this is the top of your funnel. It’s where awareness begins.

Tip: Make sure the page they land on has one clear goal—usually to fill out a form or book a call.

2️⃣ Fills out a form

This is your lead capture moment. Whether it’s a contact form, service request, or quote form—this is where strangers become leads.

Don’t overcomplicate it. Ask for name, number, email, and a quick message.

Bonus: Use a CRM (like the one in our Starter or Pro plans) to store and track these automatically.

3️⃣ Automatic SMS & Email

Now comes the magic. As soon as they submit that form, they get an automatic response:

“Thanks for reaching out—here’s what to expect next.”
“Schedule your call here.”
“Here’s a free guide while you wait.”

You don’t need to reply to every lead manually. A simple auto-response builds trust instantly.

4️⃣ Appointment booking

If you offer consultations, installs, or services by appointment—make it easy for them to book. Bonus points if it syncs to your calendar and sends reminders.

GHL makes this seamless. Once the form is submitted, they can book right away.

5️⃣ Sale closed

Once you meet with them, close the deal like you always do. Your funnel’s job is to get them to the conversation faster—so you can do what you do best.

6️⃣ Review request

After the job’s done, the best time to ask for a review is right now—when they’re happy. This can be automated too. A simple text or email saying:

“Thanks again for trusting us! If you have a minute, would you mind leaving a quick review? It really helps.”

7️⃣ Follow-up for repeat business

This is where a lot of businesses drop the ball. Once someone’s in your system, you can follow up a few weeks or months later:

“Need anything else?”
“We’ve got openings this week.”
“Here’s a new offer for loyal clients.”

And that’s it.

✅ The Full Funnel (Without the Fancy Words)

You’re not building a “sales machine” or “conversion system.” You’re just guiding your customer from “Hey, I think I need this” to “Wow, that was easy.”

And the best part? Most of it can run on autopilot while you work, sleep, or grab coffee.

💡 TL;DR:

Funnels aren’t complicated. This is all you need:

A landing page or site with a form
An automatic reply that feels human
A clear next step (like booking or calling)
A way to follow up (for reviews + repeat biz)

🎯 That’s what we help set up for clients every day—especially those just starting out. If you’re overwhelmed or not sure where to begin, we’re happy to walk you through it.